Visit St. Pete/Clearwater is seeking a confident, innovative, open minded, experienced leader to serve as the new Chief Marketing Officer.
Visit St. Pete/Clearwater is a Florida Gulf Coast gem that represents a place where visitors can experience America’s Best Beaches alongside a surprisingly diverse gathering of experiences. Composed of a collection of unique communities and neighborhoods that form their own distinct character, the destination offers a combination of urban upscale, low-key trendy, authentic, and beachy lifestyle experiences where visitors can find their vibe, no matter what it is.
VSPC is a department of Pinellas County Government and is the official tourism marketing and management organization for the St. Pete/Clearwater area. Visit St. Pete/Clearwater Destination Marketing Organization (DMO) is charged with enhancing the county’s economy by increasing direct visitor expenditures and job development, training and retention in the tourism industry.
This position will lead a team of marketing professionals to select the most lucrative marketing channels and curate company content to tell a compelling brand story in addition to guiding VSPC’s overall marketing strategy and cultivating its image to gain market share and inspire confidence. The CMO will analyze revenue sources and predict how advertising could help to generate the highest possible return on investment for the County. The difference between the level of this class and other CVB executive-level positions is due to the defined scope of work, complexity, fiscal responsibility, finality of action, and labor market. Work is performed under general supervision with considerable independent judgment and initiative exercised in carrying out the daily operations of VSPC’s marketing section. The individual in this position acts on behalf of the President and CEO when assigned and in the President and CEO’s absence.
Location: Largo, FL
Contact: Kellie Henderson, Senior Vice President, firstname.lastname@example.org