PROMTUR Panama is seeking a strategic, adaptable, experienced team leader to serve as the new Chief Strategy and Marketing Officer.
A country for those who seek beyond expectations, that dares you to see more. Taste more. Connect more. Feel more. A place for those who long for more stimulation, connection and transformation. Panamá is not the destination, but the journey to discover more of what truly matters. Make more lasting memories through an explosion of inspiration and purpose. And let the spirit of Panama unlock a sense of belonging.
PROMTUR Panama is the destination marketing organization (DMO) whose main function is the international promotion of Panamá as a destination for all tourism segments and products. From PROMTUR Panama, the efforts of the public and private sectors join together to position Panama as a world-class destination with the main objective of increasing the number of tourists who enter the country, the duration of the stay and the income of foreign currency to the destination, for be an industry that permeates all sectors that make up Panamanian society.
Based in Panama, the Chief Strategy & Marketing Officer (CSMO) is a member of the organization’s executive leadership team and reports to the organization’s Chief Executive Officer (CEO). This position is second in command in the organization and will assume CEO responsibilities as delegated by the CEO. The CSMO oversees all aspects of destination brand management, developing and maintaining a compelling, differentiated destination brand that resonates with target audiences. The role spearheads and oversees PROMTUR’s strategic planning process in the development and implementation of comprehensive marketing, business development, and operational strategies that align with the organization’s goals.
Contact: Kellie Henderson, Senior Vice President, email@example.com